Visitor data
What kind of information do we collect?

We receive, collect and store any information you enter on our website or provide us in any other way. In addition, we collect the Internet protocol (IP) address used to connect your computer to the Internet; login; e-mail address; password; computer and connection information and purchase history. We may use software tools to measure and collect session information, including page response times, length of visits to certain pages, page interaction information, and methods used to browse away from the page. We may also collect personally identifiable information (including name, email, password, communications); payment details (including credit card information), comments, feedback, product reviews, recommendations, and personal profile.

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How is that information collected?

When you conduct a transaction on our website, as part of the process, we collect personal information you give us such as your name, address and email address. Your personal information will be used for the specific reasons stated below.

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Why is this information collected?

We collect such Non-personal and Personal Information for the following purposes:
  To provide and operate the Services;
  To provide our Users with ongoing customer assistance and technical support;
  To be able to contact our Visitors and Users with importan information regarding their account and orders;
  To create aggregated statistical data and other aggregated and/or inferred non-personal information, which we or our business partners may use to provide and improve our respective services;
  To comply with any applicable laws and regulations.

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How is your personal information stored, shared, used, and disclosed?

Our company is hosted on the Wix.com platform. Wix.com provides us with the online platform that allows us to sell our products and services to you. Your data may be stored through Wix.com’s data storage, databases and the general Wix.com applications. They store your data on secure servers behind a firewall.

All direct payment gateways offered by Wix.com and used by our company adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.

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The books you can buy on this website are directly linked to Bookvault, meaning they will receive your address for the single purpose of shipping products to you.

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Fonts
This website serves font files from and renders fonts using Google Fonts and Adobe Fonts. To properly display this site to you, these third parties may receive personal information about you, including Information about your browser, network, or device; information about this site and the page you’re viewing on it; your IP address.

Cookies
This website uses cookies and similar technologies, which are small files or pieces of text that download to a device when a visitor accesses a website or app. Functional and required cookies are always used, which allow the hosting platform, to securely serve this website to you.
Analytics and performance cookies are used on this website only when you acknowledge the cookie banner. This website uses analytics and performance cookies to view site traffic, activity, and other data. Some of this data is available on our dashboard, so that we have an idea of how many people visit the website and what they find interesting about it.

Newsletter
If you sign up to my newsletter, we will have access to your email address in order to send you messages and promotions. We will keep your email address only for as long as you are subscribed to the newsletter.
You can, of course, unsubscribe from the newsletter at any time by clicking on the corresponding button at the end of an email you receive. Should that fail for whatever reason, please contact us. We will NOT share your email address with anyone else.

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Links to other websites
Please be aware that if you click on a link to another website, those third parties may collect data through their websites. You are hereby encouraged to read the privacy and cookie policies of those other sites if you have any concerns about it (as I am not responsible for them).

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Communication

We may contact you to notify you regarding your account, to troubleshoot problems with your account, to resolve a dispute, to collect fees or monies owed, to poll your opinions through surveys or questionnaires, to send updates about our company, or as otherwise necessary to contact you to enforce our User Agreement, applicable national laws, and any agreement we may have with you. For these purposes we may contact you via email, telephone, text messages, and postal mail (but most likely just email, because I hate phone calls).

Further information
For more information on how, when, and why Wix collects and shares user data, please check out their Privacy Policy.

We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.

If you would like to: access, correct, amend or delete any personal information we have about you, you are invited to contact us.

A Tale of Ltd
A Tale of Ltd is a private limited company that publishes magical books, registered in the UK (company no. 15055894).
To get in touch use our contact form or reach out to us at:

dsmccolgan@ataleofbooks.com
Unit 133388, PO Box 7169
Poole, BH15 9EL
UK